Manage your subscribers: https://howleadgeneration.carrd.co/​ New subscribers: send new subscribers a welcome email or a welcome series. Preferences: subscribers who want to hear about blog posts vs. those who only want sale notifications. Interests: subscribers who like classical music vs. those who like pop. Location: notify subscribers who live in the area about your local event. Open rate: reward your more engaged subscribers with a special offer just for them. Inactivity: remind subscribers who haven’t engaged for a while of the next step you want them to take. Lead magnet: send targeted emails based on the topic of the lead magnet that they opted-in for. Shopping Cart Abandonment: remind subscribers who put items in their cart that they haven’t checked out yet.